It’s a truth. The moment you add a bit of butter everything is just a little bit better.
So, to rebrand and relaunch Anchor butter we set out to Butter The Food and Butter The Mood. Starting with a 40” advert that takes us on a butter-fuelled journey round a local caf.
Then we hit the streets with a colourful poster campaign that aimed to raise a smile and tickle the tastebuds. Hopefully we have lifted the mood of a nation that seems a bit down in the dumps of late.
Director: Joseph Mann
A 2 minute brand film that highlights Honda's innovations over its 65 year history. Alec Baldwin is a fan.
Director: Smith & Foulkes
One Show: Automobile Ad Of The Year x 2 Gold x 1 Silver
Honoured in the TED Ads Worth Sharing (AWS) 2014
Shots Awards: Ad Of The Year
Cannes: 2 Silver x 1 Bronze
D&AD: 2 Wooden Pencils
British Arrows: 3 Gold x 3 Silver
Creative Circle: 2 Gold x 1 Silver
Eurobest: 1 Gold
Epica: Gold x 2 Silver
Kinsale: 1 Gold
Hollywood Post Alliance: 1 Gold
Music & Sound Awards: 2 Gold
New York Festivals: 1 Silver
ADC: 1 Silver
ANDY Awards: 1 Silver x 1 Bronze
Lovie Awards: Peoples Choice Award x 1 Silver
London International: 1 Silver
The A-List Hollywood Awards: 1 Bronze
At the start of 2015 Serena Williams had 19 grand slam titles to her name.
Wimbledon is commonly referred to as SW19.
A lovely coincidence that we wanted to subvert by having it printed on her headband for the duration of the championship.
Then, when she wins, she flips over the headband to reveal SW20 printed on the other side.
Nike loved the idea, Serena’s management loved it. The only snag was that it relied on her NOT winning the French Open the month before Wimbledon commenced.
She won the French Open, the stupid woman.
The first part of a two-part solar collaboration with Gorillaz. A music video (or Visualiser if you’re down with the lingo) for their new track
'We Got The Power' that was completely powered completely by that big, yellow, burning ball of gas in the sky.
Director: Noah Harris
D&AD 2018 - Wooden Pencil
Shots - Number 3 in ‘Shots Top 10 Music Videos of 2017’
2 x Webbys 2018 - Winner (Branded Content + Peoples Choice)
2 x featured in Creative Review Annual 2018
Music Week Awards 2017 - Gold
Art Of Creativity 2017 - Winner
APA Top 50 2017
British Arrows 2018 - Bronze
Kinsale Shark Awards 2017 – Bronze
LIA 2017 – Bronze
Creative Circle 2018 - Bronze
Eurobest 2017 – Finalist
Shots Awards 2017 – Finalist
3 x DMA - Gold
For the second part of the solar collaboration we resurrected Gorillaz fictional, but iconic music studio ‘Kong Studio’ for real, as a fully-functional, solar-powered, touring, recording studio.
'One Charge, One Track.' Up-and-coming talent from around Europe were given the opportunity to create a music track in one night using the day’s stored solar energy.
At the end of the tour, a limited edition Solar Collaboration EP was released by Warner Music featuring the best sun-powered tracks, which you can hear below you lucky, lucky person(s).
1. 'Frequency (No Dormir)' By Lao Ra x Lully x Throwing Shade.
2. 'Meadows' By RIP Swirl x MazeOne
3. 'Szél' By Kram Berev x Kapitány Máté x Ress
Our lip-synching duo (Jolie & Bronte) proved to be a hit with the British public, featuring on BBC news (as well as Australian and American TV) and in most of the national newspapers. In the first week it received over 4 million hits on YouTube, began trending on Twitter, and got ‘We Built This City’ back into the UK top 40. It even got parodied on Soccer AM. That's when you know you've made it.
To accompany the TVC we created a Sing It Kitty app, which used the ground-breaking SkyBiometry facial recognition API to turn a selfie into an animated rock god in its own all-singing-and-dancing music video. With over 2 million videos created, Sing it Kitty is the largest user generated video campaign ever produced in Britain. Apparently.
• Marketing Magazines 2nd most liked ad of 2014
• Campaign Magazines Top Ten ads of 2014
• The Drum readers’ 4th most liked ad of 2014
• 6th most watched British ad on YouTube in 2014
• D&AD Wooden Pencil
• MOMA – Gold
• A.P.A 2014
• London International Awards – Bronze
• British Arrows Awards 2015 – Bronze
• British Arrows Craft Awards 2014 – Finalist
• 2 X Shots Awards – Finalist
• New York Festivals – Finalist
• IAB Grand Prix 2015 – Finalist
Online film and print campaign to highlight one of the many unique ways that Honda test their Civic’s reliability.
Director: Johnny Hardstaff. (Yes, that is his real name, don't be rude!)
'Never trust a straight crisp', someone once said.
Hang on, maybe it was us?
Anyway, the point is that Tyrrell's crisps are beautifully-bent-out-of-shape because they're cooked 2 minutes longer than your average crisp - we’re looking at you Walkers!
That’s why they are the crisp (not Walkers) that you whip out of your cupboard when you want to woo and schmooze your guests.
And they're as eccentrically English as Barbara Windsor chasing a roundel of cheese down a hill. Unlike Walkers.
Disclaimer: We actually quite like Walkers.
The perception of Harvey Nichols is that it’s a store who only stock mid to high-end fashion. But did you know they stock High Street brands? Well, neither do a lot of people which is why they’re losing business to rival department stores such as Selfridges. Our brief was to communicate that Harvey Nichols isn’t as snobby as people think.
So, with typical Harvey Nichols wry humour and a nod to the London cockney accent, we simply removed one letter from the logo and waited to see the reaction from the public.
Poster highlighting the FT’s coverage of the 2011 U.S financial crisis.
DOOH campaign to advertise 3 Mobile's free 4G upgrade for existing customers.
We created and shot our own suite of 'reaction Gifs' which could be rotated through different DOOH sites.
Director: Lisbon Studios.
Press ad for the U.S edition of the Financial Times FT U.S on the Eurozone crisis effecting America.
• D&AD InBook 2013
• Featured in Luerzers Archive, Issue 4, August 2012
Press and Poster execution highlighting the 2011 E.U financial crisis.
• Creative Circle 2012 Best Poster Finalist
• Featured in Luerzers Archive, Issue 4, August 2012
• 2012 Campaign Big finalist
Most people don’t realise that when they lovingly pet Lion cubs at petting Zoo’s in countries like South Africa, they are unwittingly funding the Canned Hunting* industry.
This geo-located ad, aimed at tourists traveling to South Africa, highlights the problem by utilizing Instagram’s ‘like’ (heart) functionality.
It simply serves users a picture of lion cub, which when ‘Liked’ activates a shot gun sound and 2 bullet holes which appear in the cubs face in the same position where the users fingers tapped the screen. Our message then appears: ‘It’s our love for them that’s killing them’.
*Canned Hunting businesses breed animals (mostly lion's) for slaughter. When the animal reaches adulthood it is released into a confined, fenced-in area, where hunters pay to kill it.
Identity for Channel 4 docu-soap ’One Last Job’ - about a group of 6 convicts attempting to set up and run a florist in London.
To launch the limited edition Marmite Gold Christmas jar, we created a poster that taps into an aspect of Christmas that people either love or hate – early Christmas adverts.
To exaggerate this insight, this jolly Christmas poster appeared on London’s Oxford Street on a hot summer day.
TVC for the Philips AVENT DECT Baby Monitor.
Full page ad which ran in the U.S edition of the Financial Times.
• Featured in Luerzers Archive, Issue 5, October 2012
• Eurobest Finalist 2012
TVC to launch the new Terry’s Chocolate Orange line ‘Smash it to pieces, love it to bits’.
Director: James Rouse.
• British Arrows Bronze Award
• British Arrows Finalist
• Creative Circle Commendation
Around the world, Halls is seen as both a medicinal product and a refreshing candy. To galvanise the brand under one idea, we communicated that you don’t suck a Halls, you breathe it. This is the second spot in the ‘What are you breathing?’ campaign. It has dancing Penguins in it for god sake.
Director: Smith & Foulkes
'Remember A Charity In Your Will' is a charity that encourages people to leave a 'gift' to their favourite charity in their Will.
To get people chattering about this, we created 'Cafe De Mort' (Cafe Death), a pop-up restaurant that served a range of deadly meals including the notoriously deadly Puffa Fish. Raw.
But before diners could eat, they first had to fill out their will which also doubled as the menu. Nobody died you’ll be pleased to know.
... with a Siberian Tiger.