Most people don’t realise that when they lovingly pet Lion cubs at petting Zoo’s in countries like South Africa, they are unwittingly funding the Canned Hunting* industry.
This geo-located ad, aimed at tourists traveling to South Africa, highlights the problem by utilizing Instagram’s ‘like’ (heart) functionality.
It simply serves users a picture of lion cub, which when ‘Liked’ activates a shot gun sound and 2 bullet holes which appear in the cubs face in the same position where the users fingers tapped the screen. Our message then appears: ‘It’s our love for them that’s killing them’.
*Canned Hunting businesses breed animals (mostly lion's) for slaughter. When the animal reaches adulthood it is released into a confined, fenced-in area, where hunters pay to kill it.