It’s a truth. The moment you add a bit of butter everything is just a little bit better.
So, to rebrand and relaunch Anchor butter we set out to Butter The Food and Butter The Mood. Starting with a 40” advert that takes us on a butter-fuelled journey round a local caf.
Then we hit the streets with a colourful poster campaign that aimed to raise a smile and tickle the tastebuds. Hopefully we have lifted the mood of a nation that seems a bit down in the dumps of late.
Director: Joseph Mann